Wondering how to market your CAD/CAM system? Here's 4 ways to let potential patients know about the fantastic benefits of CAD/CAM dentistry.

1: Direct Mail Your Patients

By mailing or emailing your patients, you can effectively reach a targeted audience. These letters are a great opportunity to educate your patients about what CAD/CAM technology is and how it can benefit them.

Here are some key points to focus on when explaining CAD/CAM to your patients:

• The “kinder and gentler” nature of CAD/CAM restorations
• Time saved by CAD/CAM technology (single visits)
• Superior natural color of CAD/CAM restorations

In addition to letters, you can also educate your patients about CAD/CAM through in-office brochures and posters.

2: Purchase Display Advertising

Purchase advertising space in your local newspaper or air time on a local radio station. Focus these ads on the same key points as the letters mentioned above.

You can also purchase space in a newspaper or magazine for an advertorial. An advertorial is an alternative to display advertising and takes the form of an article.

Click here for an example of an advertorial.

3: Hold an Open House

You can host an open house at your office and invite existing patients, potential patients, and members of the press. At this open house you can demonstrate the power of CAD/CAM technology.

We suggest that you prepare ahead of time and take questions from the public after your demonstration.

4: Give Lectures or Hold Trade Association Meetings

Lecture at dental community programs or festivals and bring your equipment with you so you can demonstrate it. Or you can schedule lectures in one of your operatories.

You could also hold medical or dental associating meetings in your office. This gives local professionals a chance to see and learn about your CAD/CAM technology and spread the word, which may result in patient referrals.

Embrace the Power of CAD/CAM Technology

Whether you've had your CAD/CAM system for years, months, or are still deciding which brand to purchase, embrace the strengths of this innovative technology. Use some or all of these suggestions to grow your practice, or invent some of your own!

If you're ready to buy a CAD/CAM system, browse through our used CAD/CAM Dentistry Product Guide for help making that final decision!